Conceived by two brilliant women who also are life partners, this Advertising Agency had a noble aim at its core – to create a human-centric business. With a keen eye on the ever-evolving 21st-century's the identity was crafted to be versatile across all mediums and, above all, anti-static. Accordingly, the main graphical system was devised with an emphasis on fluidity, breathing life into 2D visuals with an added dimensionality.
Good advertising arises when seemingly unrelated concepts are seamlessly interwoven. These parallels, which manifest in various forms throughout our world, serve as the very fabric from which innovative perspectives are created.
