Client: !MOOZ
Agency: !MOOZ
Creative direction by Me
Art direction & Design by Me
Agency: !MOOZ
Creative direction by Me
Art direction & Design by Me
!MOOZ is a Creative agency that is almost as old as the country it originates from – Latvia. In 20+ years that this agency has existed, it has been a benchmark of creative advertising in local and international level. Also, it has played an integral part in creation of next generation of creatives by founding Latvian Art Directors Club – a place to get to know what commercial creativity is like.
As time marches on and people change, at one point you look around and there are only new people left. New people with their own unique ideas and vision and that is something that warrants a new look. An honest and fresh look.
In the core of this Identity is a meaning of honesty – an honest look at people in the industry and average people and the realization that everything we create, sing, write, produce is a subjective guess because people are inherently inconsistent in their beliefs, tastes and ideas. It's a noise that distorts the truth.
