Client: Fineworks
Strategy: Me
Design: Me
Strategy: Me
Design: Me
The insight – wealthy people don’t have the same value for money as the average person, and usually find bigger value in other things, like family.
The positioning – fineworks offers worth that is more than monetary value, it's the worth of leaving something to the next generations.
The slogan "Well made worth" emphasizes worth as quality furniture = generational = bigger value
Thinking about visual language, two things were clear from the start.
It needs to be relatively clean and should be the supporting background for the products – furniture.
It needs to support movement because the primary communication channel is social media.
