This event was originally created to promote the release of a new EP for the music label Rumble Dialect and, in the process, evolved into a true community gathering. It featured experiential interactions for guests, incorporating storytelling elements and unique installations. The project spanned not only creative direction but also production across physical, digital, narrative, and environmental dimensions.
Of course, this in no way was possible without the right people.
Event organizer: Rumble dialect / Kristaps Fabiāns Geikins
Creative Director (and everything with comms): Miks Bergmanis
Head of Production: Dana Daugaviete
Lighting Director: Dana Daugaviete
Spatial environment Installations: Grieta Groskaufmane & Aleksandra Visocka
Interactive Installations: Pēteris Sīlis
Stagehand: Kārlis Kjarkužs
VJ: Sandija Trautmane
Sound: Fulminare Sound system
DJs: W3C, Sirdsapes, Tatradang, ENK3I
Tattoo: @Voidcult22
Also, special thanks to KKC
Of course, this in no way was possible without the right people.
Event organizer: Rumble dialect / Kristaps Fabiāns Geikins
Creative Director (and everything with comms): Miks Bergmanis
Head of Production: Dana Daugaviete
Lighting Director: Dana Daugaviete
Spatial environment Installations: Grieta Groskaufmane & Aleksandra Visocka
Interactive Installations: Pēteris Sīlis
Stagehand: Kārlis Kjarkužs
VJ: Sandija Trautmane
Sound: Fulminare Sound system
DJs: W3C, Sirdsapes, Tatradang, ENK3I
Tattoo: @Voidcult22
Also, special thanks to KKC
Taking into account the concept, it was clear in what kind of visual style we needed to go.
A fusion of medical, propaganda, and government-inspired aesthetics.
A fusion of medical, propaganda, and government-inspired aesthetics.
Thinking about communication, we wanted to cover all important viewer touchpoints, from small longer attention span items to big short eye-catching materials – each with its own creative twists. For the smaller, we went with copy based and visual based for the bigger ones.
For the A3 format posters, I created copy with the goal to immediately stand out from the sea of posters and create a feeling of mystery.
Take a moment to look more closely at the large B1 posters. As their primary role was visual communication, I designed them around a central visual illusion, in a sense the static became moving.
The goal was to create a private something that will be interesting even after the event, more as an art installation.
The goal was to create a private something that will be interesting even after the event, more as an art installation.
Getting closer to the event, we created a second wave of visuals more focused on selling the event and informing of what to expect, but still maintaining the visual style of the previous wave.
As a new label with no track record in event production and no established social presence, we needed to lean heavily on advertising and promotional materials. This formed the backbone of our communication strategy. Over the course of five weeks, we produced more than 30 animated pieces and 5 filmed content pieces, achieving a reach of 20,000 views and 500 likes all from an account with fewer than 50 followers.
To create a more engaging user experience, we developed a dedicated website as the central destination for all promotional materials. This ensured that the sense of immersion wasn’t disrupted by redirecting audiences to a standard Facebook event page.
Invitations were an important part of the promotional stage of the event because of the small reach of the newly created music label, we targeted industry people and to sell the event the invites needed to be eye-catching.
So in the theme of secretive research facility, we created a customized folder with story building elements in them. As a page of pathogen research papers, test subject bracelets and few promotional materials, all hand-crafted with love.
So in the theme of secretive research facility, we created a customized folder with story building elements in them. As a page of pathogen research papers, test subject bracelets and few promotional materials, all hand-crafted with love.
Every Test subject had their own 6 digit serial code, so the researchers could more easily follow the progress of the evolution trough out the trial.
As the most important part of course was the event itself with the of interactive guest experience, something that could immerse the attendee in the feeling of really being in a trial. That meant not only creating the aesthetics of the test facility but also activities, that could be in these kinds of places.
The guest entrance consisted of 3-step registry process though which the attendee really could feel that they are stepping in a special place, not just an event.
Every attendee got their own memento.
Thanks to all involved in the process of creation.