Client: Zaļā Josta
Agency: !MOOZ
Art Direction by Me
Creative Direction: Kaspars Statkevičš
Agency: !MOOZ
Art Direction by Me
Creative Direction: Kaspars Statkevičš
Latvia has a textile recycling problem, as in almost no one does it.
The aim of the campaign is to put a light on the problem but with humor and no added pressure,
so people don't have an immediate counter reaction to the notion that you should recycle the clothing in the proper way.
Slogan: How you treat textile, it will treat you the same.
The aim of the campaign is to put a light on the problem but with humor and no added pressure,
so people don't have an immediate counter reaction to the notion that you should recycle the clothing in the proper way.
Slogan: How you treat textile, it will treat you the same.
