SPICE is one of the biggest shopping malls in the country, housing the biggest selection of fashion brand spaces. Every season comes with a big sales campaign, Anna and I gave it a new look.
Fashion is everything but static and as seasons change the time for new fashion items starts. These items are waiting impatiently to be let out of the confines of the stores and pursue the true calling – to be seen. So in collaboration with VUCA we created a new Identity and concept - LET OUT.
The Identity is made with systems in mind, so that as the next season comes, the identity comes with it. Adaptable and dynamic, made for young fashion oriented adults who are on the lookout for the next fresh thing.
