Spring campaign for the new positioning of one of the largest and most well-known shopping centers in the country.
Transitioning from a solo, fashion-focused lifestyle to family life with a partner and two kids doesn’t mean losing your sense of style. Spice becomes the destination for a lifestyle that evolves with you, supporting every phase of life.
For Agency –STOORM
Creative Direction – Me
For the campaign we created a Teaser phase two weeks in advance to get people thinking what is lifestyle before we gave them the answer.
As a stunt, we took a bus carrying the same question and drove it across the city, placing it in new contexts and locations. We even stopped at competitors’ parking lots, bringing the question directly to their customers.
Client – T/C Spice
Agency – STOORM
Creative Director – Me
Director — Dmitrijs Dobrovoļskis
DOP — @makar.dop
1AD — Katrīna Birkenberga
Production — Marika Eiva Priedite
Production assistant — @inesestade
Model — @dzeinaamatniece
Style — @dacebahmane
MUAH — Luīze Stare
Photography — Mārtiņš Cīrulis
Art — Eugrenia Hamudajeva
Artist — Iļja Pavlukevičs
Casting — @normacasting
Casting manager — Marta Dzene
The Dogos 🐩 — Kino Fauna
Camera & aprīkojums — @arkogints
1AC — Valters Krūzkops
2AC / Grip — Marts Indriķis Zunde
Key Grip — Elvijs Menniks
Lighting — Cinevera
Gaffer — Ņikita Karpovs
Best Boy — Nils Jankovecs
Best Boy — Zigmunds Šīns
Location — @sunsstudio_agenskalns
Editing — Dmitrijs Dobrovoļskis
Color correction — Juan Melara
Master — Jānis Ērglis
VFX/CGI — @dimonstrikm
Sound — @blissxaudio
Agency – STOORM
Creative Director – Me
Director — Dmitrijs Dobrovoļskis
DOP — @makar.dop
1AD — Katrīna Birkenberga
Production — Marika Eiva Priedite
Production assistant — @inesestade
Model — @dzeinaamatniece
Style — @dacebahmane
MUAH — Luīze Stare
Photography — Mārtiņš Cīrulis
Art — Eugrenia Hamudajeva
Artist — Iļja Pavlukevičs
Casting — @normacasting
Casting manager — Marta Dzene
The Dogos 🐩 — Kino Fauna
Camera & aprīkojums — @arkogints
1AC — Valters Krūzkops
2AC / Grip — Marts Indriķis Zunde
Key Grip — Elvijs Menniks
Lighting — Cinevera
Gaffer — Ņikita Karpovs
Best Boy — Nils Jankovecs
Best Boy — Zigmunds Šīns
Location — @sunsstudio_agenskalns
Editing — Dmitrijs Dobrovoļskis
Color correction — Juan Melara
Master — Jānis Ērglis
VFX/CGI — @dimonstrikm
Sound — @blissxaudio