How to grow an audience in an already small pond? By giving people more to see.

2ANNAS is a non-profit international short film festival that also hosts events between seasons. Its programme spans everything from classic love stories to experimental, hypervisual work. But the more experimental the event, the harder it was to draw a crowd. In Latvia’s already small pond, the audience for avant-garde film is even smaller.

Instead of positioning 2ANNAS as another film screening, we turned it into a third space: a place where people don’t just watch films but become part of a community. A place for connection, conversation and, of course, cinema.

That meant lifting the pressure to watch and digest every film, and letting people explore short film at their own pace to find what resonates. Because indie films aren’t just entertainment. They’re people and ideas, conversations and disagreements. That became the brand idea: See More. More films, more people, more of the world, more opinions.

The visual concept, Academic Child, balances the two sides of the festival: the academic format of educational content and the light-hearted curiosity of a child. Rough, messy freehand doodles show the world from a child’s point of view. Anything goes. Vulf Mono pays homage to the typewriter type that screenplays are written in, while the range of Vulf Mono and Vulf Sans gives the identity a curious, playful tone of voice.

Bright colours, loose doodles and flexible typographic rules created an identity that’s noticeable and easy to use across everything the festival makes: festival and event posters, social media and even a festival cider. And one line carries it all: Want to see more people?